Decor January-February 2019

What inspires you when making your collections?
We were inspired by young people while creating our
collections. We know that the new generation follows
current home fashion very well from social media and
the internet. Therefore, we reflect the latest trends
in customer-oriented color, pattern and yarn on the
carpet with our own design team.
What were the results of your new brand and structuring
in 2019?
In 2019, we had two different investments. First
Massimo our brand to the fore in the luxury segment
in Turkey. Domestic and abroad personalized design,
the carpet has gone very fast. This movement became
a solution partner of architects, luxury furniture
and construction companies in Turkey. Our second
investment was in retail stores. We have opened two
new stores in order to reach our consumers directly
and increase brand awareness. The first one is located
on the main street of Karabağlar, İzmir and has a
total area of 2,200 m2. Our second store continues its
activities on Cemil Topuzlu Street in Kadıköy district
of Istanbul.
If you need to evaluate the last years and 2020,
what can you say for the carpet sector and your
brand?
The last 2 years has been very challenging for the
carpet sector in our country. As in every sector, we
saw that the well-established firms in the carpet
sector fell into very difficult situations. The most
important problem of our sector is the fact that
corporateism and branding are made amateurishly.
In 2020, we will continue to concentrate more
on dealer and personnel training and insist on the
right product sale and single price.
What do you think is the most important thing in
the definition of a carpet brand?
The most important thing is how you present the
product to the end consumer. Here again, the issue
is the sale of products at a single price, as in knowledgeable
staff and shopping malls. We have been
performing the carpet business that we have been
in for 36 years. We will always do everything in our
power to follow the trends in the world and contribute
to our sector and country.
January - February 2020 • DECOR 77