Decor January-February 2019

Dolce Vita opens abroad
Dolce Vita, which expanded its
internal structure in 2019, opens
abroad in 2020.
Dolce Vita Carpet, which opened 2 stores and introduced
a brand in 2019, will now serve abroad. Dolce
Vita Carpet Chairman Metin Taşkıran stated that
they want to give country-based brand distributions
in exports and gave information about their new
structuring. Taşkıran said that they reached the
new generation by using technology and got inspiration
from them and drew attention to the importance
of institutionalization.
Dolce Vita also opens to foreign markets after the
domestic market. What points you to this idea?
Our luxury brand Massimo, which we added to our
Dolce Vita brand, is in high demand especially in hotels
and contract works abroad. In order to make this
more sustainable, we take part in Domotex Hannover
2020 in Germany as a participant.
What are the innovations you intend to make at the
point of export?
Unlike conventional subcontracting, we would like to
offer country-based brand distributorships. We aim
to provide direct services to architects, furniture and
construction companies with custom carpets in our
Massimo brand. In addition, we first consider opening
stores or franchises in certain European cities.
76 DECOR • January - February 2020