Decor January-February 2019

Fustat Life continues to grow with
Belemir brand
Fustat Life has exported to
12 countries in a short time.
Fustat Life, which is new in the sector and old in
experience, continues to work as one of the leading
companies in its sector. Offering a rich variety of
patterns on the carpet, the brand makes production
based on quality. Stating that they have taken advantage
of working with the latest technology machines
with their young and dynamic staff, Fustat Life
Chairman of the Board of Directors Süleyman Elmalı
said that they took part in many important domestic
and international fairs where the brand was exploded.
Elmalı added that they also produce carpet covers as
well as decorative carpets, underlining that they walk
confidently in line with their goals..
Can we get to know you and your company first?
At this sector, we are one of Turkey’s biggest producers
of quality carpets. We have 3 years experience
in carpet. Belemir Carpet our brand, and we introduce
Turkey to the world. We constantly make serious
advertisements through social media and try to show
our carpets and carpet covers in every house. We
are on our way to becoming an international brand by
taking part in our products all over the world.
Could you tell us about your production with Belemir
Carpet brand?
We do knitting, lamination, digital and press stages
in our own structure. We’re not outsourcing. We are
constantly conducting R & D studies. Our fabric and
leather weights are higher than desired. Although our
costs are very high, we never give up on quality. Our
customers’ ideas and comments are in the foreground
for us. We never compromise on the way to branding.
Which models will be in the forefront in 2020?
We anticipate that this season will be more active
in the light of our experience in the sector. In 2019,
we saw that light and simple patterns were in the
foreground. Along with these, we think that obsolete
models will be at the forefront as usual.
How do you manage your domestic sales?
We deliver our products to the domestic market through
wholesalers. We still have not made our dealer
channels. We will continue our way by making dealerships
in the future. Retail sales are definitely not
among our targets.
While machine rugs maintained their peak in
exports, the export rate increased compared to the
previous year. When you look at your export figures,
how do you interpret the table?
People started to turn to digital printed and washable
carpets. The main reasons for this are that it is easy
to wash, does not stain, carpet dust to a minimum
degree, easy to carry and the desired design can be
clearly printed on the concept can be made easily.
In a short time, the decorative carpet will continue
to come to the fore and attract more attention. This
will impact on the rise in export figures of Turkey’s
carpet industry. As a company, we participate in fairs
in order to increase our export activities. In addition to
Domotex Hannover, we will also participate in Domotex
Turkey, which will be held in July 2020.
60 DECOR • January - February 2020