Decor January-February 2019

Officer, who states that they have reduced the digital
printing label costs of the customers by half due to
new printing technology, liquid toner system, and their
own label fabric manufacturing, emphasizes every
brand is special with labels exclusive to the carpet.
Every brand
is special
with ECR Etiket!
ECR Etiket is the solution partner
of the carpet manufacturers in
Turkey, world’s carpet central,
with fast delivery, high-quality
digital printing, competitive price
policy and special design for
every brand.
Using high quality, brand-reflective and long-lived labels
is important for carpet manufacturers. ECR Etiket
offers its services to the carpet manufacturers at a reasonable
price and requested numbers in a short time
benefiting from advantages of digital printing, which
increases its effectiveness from day to day. ECR Etiket
appreciating the significance of customer satisfaction
has started to achieve its goal to be one of the preferred
companies in the carpet industry with its competitive
price policy. Ece Tekerekoğlu, ECR Etiket Company
What is the foundation history of ECR Etiket? What
kind of label products do you have?
ECR Etiket was established in 2016 in Gaziantep. The
company operates in the machinery, yarn and label
industries. It entered the label industry in 2018. Our
core business in this sector is to manufacture digital
carpet labels and supply digital printer and toner.
Which raw material (coated, laminated, fluorescent,
recycled, thermal etc.) you use in label production?
How did the development of technology influence
the label industry?
Carpet labels are adhered to the back of the carpets
by thermal treatment (ironing) and they are water-resistant
and laminated fabric labels which do not
remove even if they are forced. They are woven from
polyester and lamination is performed on both sides
with various materials. The printing of these labels
was traditionally made in printing companies with the
offset method and supplied to the carpet manufacturers.
However, digital printing technology has started to
come into prominence in the carpet sector as in every
field and started to be used for labels as a result of
technological developments and increasing demands
for speed and flexibility.
What is important for the labels produced in the
carpet industry? What are the expectations of the
customers? How do you meet these expectations?
Today, our carpet manufacturer customers are able to
make their digital label printing within their production
lines and as integrated with the system easily. Demand
and expectations of carpet customers have increased.
They demand different label designs for different
patterns of the same products, even in small quantities.
They expect a fast and flexible service network.
Therefore, digital printing method which is under their
control and providing flexibility to them has come into
prominence. Offset printing is supplied from printing
companies externally. Accordingly, the design, approval,
and manufacturing of the prepared label design
may last up to a few days. This may affect the manufacturing
flow of the carpet manufacturer. However,
when the carpet manufacturer makes digital printing
by itself, this period reduces to a few minutes. As the
offset is made by the printing mold system, additional
104 DECOR • January - February 2020