BILAG 1-5 + Executive summary til Kartlegging ... - Nordic Innovation

3 Spørgeskema
The scope of this survey is to investigate the image of Nordic seafood in the European market. The
survey is conducted on behalf of Nordic Innovation Center, NICe.
The Nordic countries are Greenland, Faroe Islands, Iceland, Norway, Denmark, Sweden and Finland.
1. How is the image of Nordic seafood perceived compared to seafood from the rest of the
world. What statement do you prefer? (Tick only one answer)
Nordic seafood is of high quality compared to seafood from other parts of the world.
There are no differences between Nordic seafood and seafood from other parts of the world
Nordic seafood is in general of lower quality compared to seafood from the rest of the world.
2. How is the taste and freshness of seafood from Nordic countries perceived by your
customers?
Cod
Cold water shrimp
Saithe
Herring
Mackerel
Salmon
Lower than most
seafood
The same as most
seafood
Better than most
seafood
No knowledge about
this specie
3. Sustainability.
Which statement do you prefer? (Tick only one answer)
The Nordic fisheries are in general managed unsustainably or the fish stocks are in general
overfished.
The Nordic fisheries are managed in more or less the same way as the fishery in the rest of the
world.
The Nordic countries have shown better management of their fish stocks compared to most
other countries.
I have no knowledge about sustainability.
4. Can you name a certified fishery in any of the Nordic countries?
5. Innovation
Which statement do you prefer? (Tick only one answer)
The Nordic seafood sector is not as innovative as seafood sectors in the rest of the world.
There is no difference between the Nordic seafood sector and the seafood sector in the rest of
the world.
The Nordic seafood sector more innovative than the seafood sector in the rest of the world.
6. Food safety (Regarding bacteria and other contaminations)
Which statement do you prefer? (Tick only one answer)
The food safety in the Nordic countries is better compared to the rest of the world.
There are no differences in food safety of the Nordic countries and the rest of the world.
The food safety in the Nordic countries is lower than in the rest of the world.
I have no knowledge about food safety in the seafood sector.
7. Pangasius vs. Atlantic cod.
Which statement do you prefer? (Tick only one answer)
The pangasius has a better overall quality and tastes better compared to Atlantic cod.
The quality of Atlantic cod and pangasius is more or less the same.
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