Port of Hamburg Magazin 03 - Hafen Hamburg
Port of Hamburg Magazin 03 - Hafen Hamburg
Port of Hamburg Magazin 03 - Hafen Hamburg
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The Great Jubilee Special<br />
<strong>Hafen</strong>abende und Empfänge bieten eine exzellente Kommunikationsplattform.<br />
<strong>Port</strong> soirees and evening receptions provide an exellent communication platform.<br />
Foto: HHM<br />
Kunden und Partner aus dem Binnenland entdecken <strong>Hamburg</strong> und die Nachbarhäfen.<br />
Customers and partners from the innerland discover <strong>Hamburg</strong> and the neighbouring ports.<br />
Rund 260 Unternehmen nutzten heute die Erfahrung und das internationale Netz -<br />
werk von HHM./About 260 companies are benefiting from HHM international network.<br />
Foto: Michael Lindner Foto: HHM<br />
This year, we look back proudly<br />
at over 25 years <strong>of</strong> successful<br />
port marketing. With the foundation<br />
<strong>of</strong> the association in February<br />
1985, at the time under the name<br />
<strong>Hafen</strong> <strong>Hamburg</strong> Verkaufsförderung<br />
und Werbung, the work <strong>of</strong> the former<br />
main department II <strong>of</strong> the association<br />
<strong>of</strong> <strong>Hamburg</strong> <strong>Port</strong> Enterprises –<br />
the general representative – was continued.<br />
With newly created structures<br />
and a new strategic alignment,<br />
the founders <strong>of</strong> the association made<br />
it their duty to directly and indirectly<br />
strengthen the competitive position<br />
<strong>of</strong> the <strong>Port</strong> <strong>of</strong> <strong>Hamburg</strong> through<br />
specific activities.<br />
Till this day we continue to follow this<br />
principle, which is strongly embodied<br />
in our statute for 25 years. The<br />
work <strong>of</strong> our association is highly<br />
accepted on a national and international<br />
level. This is supported by the<br />
increasing membership. A large part<br />
<strong>of</strong> our members, well-known companies<br />
<strong>of</strong> maritime-traffic and port<br />
industries, branches <strong>of</strong> industries<br />
and logistics as well as further service<br />
providers, institutions and associations<br />
are committed to the <strong>Port</strong> <strong>of</strong><br />
<strong>Hamburg</strong>. With the expansion <strong>of</strong><br />
our activities along the transport<br />
chain, more and more companies<br />
from the metropolitan region Ham -<br />
burg, the regions along the Elbe and<br />
the Elbe canal as well as the system<br />
continuing seaport hinterland, use<br />
our experience and our international<br />
network.<br />
The <strong>Port</strong> <strong>of</strong> <strong>Hamburg</strong> is Germany’s<br />
largest seaport and is <strong>of</strong> great importance<br />
for the worldwide export<br />
trade. The success <strong>of</strong> the universal<br />
port cannot be solely ascribed to<br />
the future-oriented port policy, but<br />
to worldwide marketing efforts.<br />
For the past 25 years, we contribute<br />
to the strengthening <strong>of</strong> the <strong>Port</strong><br />
<strong>of</strong> <strong>Hamburg</strong>’s competitive position<br />
as well as <strong>of</strong> ports from the metropolitan<br />
region through qualified<br />
marketing.<br />
Together with our ten representative<br />
<strong>of</strong>fices in Europe and overseas, we serve<br />
foreign trade organizations, shipper<br />
from industry and trade, the shipping<br />
and logistics industry, industrial<br />
regulatory bodies as well as political<br />
decision makers in the market region.<br />
With great commitment we promote<br />
the attractiveness <strong>of</strong> the <strong>Port</strong> <strong>of</strong> <strong>Hamburg</strong><br />
with its excellent hinterland<br />
connection as well as economical potential<br />
<strong>of</strong> our more than 260 member<br />
companies. In addition, we <strong>of</strong>fer our<br />
members and companies that are<br />
directly and indirectly related to<br />
the economic factor <strong>Port</strong> <strong>of</strong> <strong>Hamburg</strong>,<br />
extensive marketing support.<br />
Thereby, we do not only develop a<br />
new range <strong>of</strong> services for our members,<br />
but we increase our presence<br />
in market regions, such as the BRIC<br />
countries and the regions along the<br />
transport chain. >>><br />
PORT OF HAMBURG MAGAZINE 3/10<br />
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