La Loupe Lech Zürs No. 14 - Summer Edition

“It took all but ten
minutes for the
concept to form in
my head.”
“I want everyone to
find themselves in
the editions.”
“The two of us work
on one edition, like a
good race car: little
weight but excellent
performance.”
be done in five days – no matter if it’s in Austria, France, Italy,
or Iceland. Aside from that empty roads matter, it’s what many
drivers dream of. Maps and pictures are a must, just like in
any good story; as if Quentin Tarantino and Sofia Coppola
were to get into a car and write a story which is then filmed
by Wes Anderson. Food and hotel tips are in there, too.
Everybody is supposed to find themselves in the editions.
The magazine is relatively thick, and its timeless design makes
it perfect for collecting. That’s the idea behind Curves.
And as far as the planning goes: we know our way around
the Alps, when it comes to destinations like Iceland we need
more time to prepare and we acquire people from social media
and talk to friends of friends. And it always works out perfectly
that way. Each magazine is made in two weeks, we dedicate
ourselves only to the landscape for 12 days, then there
are the old and new cars made by our partner Porsche. Of
course, when we’re on the road in the USA we take a bite more
time. Two of us work on one edition, so we’re like a good race
car: little weight, but great performance. The second person
on board is my old best friend. We follow the motto:
the smaller, the better!
© Stefan Bogner