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Freshwater

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The importance of great service<br />

When deciding on the two best local dealers, see whether the employees are<br />

friendly and offer good advice. Do the clerks make every attempt to help you<br />

out when you come in, or do they just stand around shooting the breeze?<br />

Do the shop’s workers take a personal interest in your aquarium? Are they<br />

willing to go out of their way to make sure that you find exactly what you<br />

need? Are there adequate personnel to provide good service to you even<br />

during the peak hours of the day? If you have to blitz and tackle a clerk to<br />

make him talk, then you need to find another place to shop. A reputable and<br />

caring owner who takes pride in her business and in providing customer satisfaction<br />

makes sure that her shop is well staffed with knowledgeable and<br />

caring employees.<br />

Employees who stand around and do nothing generally do not have an interest<br />

in their employer’s business, and probably don’t have an interest in<br />

making sure that you get the stuff for your aquarium, either. (Hopefully you<br />

won’t see those clerks the next time you visit.)<br />

The store’s appearance<br />

Chapter 9: Purchasing Your Fish<br />

When you go to an aquarium shop (even if you’re checking out a new one<br />

that just opened up in the neighborhood), carefully inspect all the display<br />

tanks for obvious signs of dealer dedication or apathy. If the place looks like<br />

the owner couldn’t care less about how the tanks look, he probably cares just<br />

as little about the rest of his business, including the fish. A visual inspection<br />

can tell you quite a bit about a shop’s habits. As you look around the shop,<br />

check for clues that distinguish a good dealer from an uncaring one.<br />

The tanks<br />

Quality retailers understand that the overall condition of their shop makes a<br />

big difference as far as customers’ first impressions are concerned.<br />

The physical condition of the tanks is a good indication of how well the fish<br />

are taken care of on a daily basis. Ask yourself these questions:<br />

Are the tanks free of excess algae or do they resemble the Florida<br />

swamps?<br />

Are the proper mixtures of compatible species displayed in the tanks or<br />

does it appear that a bunch of fish have been thrown in together to save<br />

space?<br />

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