25 of the best Coolhunts - Fontys ACI

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of all times. Even more attractive in times of economic stress and
Of course we can also register our hopes and dreams in silence or
we can post them on Facebook. Still the Wall of Hopes & Dreams
maintains bravely in this era. Intentions and ambitions seem more
serious when they are registered on the wall. It seems as though it
adds to the perseverance with which we pursue things.
In spite of the immense opulence and attraction of what we ventilate
on the internet a serious message left behind on a real wall remains
Cool. Besides if we post a message on the wall, we enter a sympathetic
tradition of many generations old. Many people think this
attractive and inspiring. In the end the result shows a colorful
image of all our hopes and dreams. That is Cool.
The Wall of Hopes & Dreams is not a Cool example within the
meaning of ultra Cool new. The coolness of the wall is due to
the fact that it has existed many generations and is accessible for
everyone. The example was selected by the younger targetgroup.
They thought it very Cool. Not Cool as in ultra hip. Here Cool
hits a chord with many generations. Both ideas of Cool have their
strength and value. That is why we need to conduct research on
both of them.
What exactly lies behind the Cool strength of the wall? As said
before, not the ultra hip or new. The opposite. The Wall of Hopes
& Dreams offers the opportunity to enter a sympathetic tradition
together and to share intentions and wishes. This has been a wish
individualization. The wall will exist, solid as ever. The mentality
behind the wall, of tradition and sharing, will even become more
and more attractive.
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