25 of the best Coolhunts - Fontys ACI

from this. We live in a fierce competitive world. The Netherlands cannot distinguish itself
by low wages. In this field it is very difficult to compete with China. The Netherlands
can distinguish itself in its capacity to realize innovative products and services, insights
and ideas.
These grow best in a field of validated trends. Innovation is a must-do.
Innovation without knowledge of trends leads to innovation in the dark.
Thus International Lifestyle Studies: from trends to innovations.
Trendwatching as a profession
Trendwatching comes in many shapes and sizes now that the professional status grows
and its importance becomes more and more obvious. There are different types of
trendwatchers: trendwatchers who keep sharp track of everything that happens on the
internet. Trendwatchers who especially read and analyze books and trend magazines.
Trendwatchers who primarily comb the virtual streets.
All round trendwatchers do all three. International Lifestyle Studies educates students
in becoming an all round trendwatcher.
The program makes an end to the stereotyping of trendwatching: an interesting but
superficial hobby. The opposite is true, trendwatching has developed into a fascinating
professional activity in a rapid pace.
In the Netherlands International Lifestyle Studies takes the initiative to further develop
this profession, increase its competences and to reach a better insight and to conduct
relevant research.
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