25 of the best Coolhunts - Fontys ACI

www.farmville.com
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FARMVILLE IN REAL TIME a world famous game
Farmville is the most successful game on Facebook. Monthly the
virtual game has more than 35 million players. Daily they spend an
average of twenty minutes on Farmville. In Farmville everyone
owns a farm. Work needs to be done. Farmville in itself is free.
But virtual harvest, tools, plants can also be bought with real
money. The manufacturer of Farmville is Zynga. In a very short
time it became very popular among young people.
Farmville has become a world-wide feature. A cultural phenomenon
emphasizes the manager director of Zynga, Mark Pincus. He is,
together with many players, right. Farmville combines the best
aspects of social gaming with the human instinct to take care of
something. That instinct is exploited in the virtual world. Also add
to it the many people who live in cities. Many of them think it really
attractive to plant fields, milk cows and shear sheep. If it cannot
take place in the real world then it should take place in a virtual
world. Besides you can start a farm of your own in the most romantic
parts in the world: the countryside in the United Kingdom.
The magazine Wire, leading when it comes to observing technological
and digital developments, explains Farmville’s success by
pointing out that people like to do something for each other.
This creates bonding. In younger and Cooler circles people ask
others to take care of their farm when they are too busy: would
you like to take over my farm today? It highly appreciated that
someone works for you on that farm so that it does not dwindle.
Farmville, according to Pincus, is a healthy, social and educational
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