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25 of the best Coolhunts - Fontys ACI

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www.despresso.com<br />

15<br />

D’ ESPRESSO, nEW yORk an inspiring c<strong>of</strong>feebar<br />

“Bite, Chew, Cram, Suck, Devour, Swill, Digest, Munch, Wolf, Nibble, Slurp, Gobble, Swallow,<br />

Graze, Quaff, Gorge. Snack, Guzzle. D’ Espresso.” A c<strong>of</strong>fee bar that recommends itself this<br />

way would like to make clear that it is <strong>the</strong> place where you can enjoy your c<strong>of</strong>fee in many<br />

ways, including <strong>the</strong> associated muffins. D’Espresso, Madison Avenue, New York is that place.<br />

They can deservely be found in <strong>the</strong> list selection <strong>of</strong> Coolhunt examples that we present here.<br />

A long quote from <strong>the</strong> website. It is very clever to come up with <strong>the</strong>se type <strong>of</strong> mood<br />

expressions. The D’ Espresso feeling really sinks in. “It is a cold Friday afternoon.<br />

It is supposed to be spring but we don’t notice that yet. I need a caffeine boost after<br />

a hard day at work or at home where children and grown ups demand time from you.<br />

I need to answer some mails before <strong>the</strong> weekend really starts. So I need caffeine and<br />

wifi. That is why I enter D’ Espresso. Immediately I see homey seats near <strong>the</strong> window,<br />

in <strong>the</strong> corner, nice cupcakes, exciting c<strong>of</strong>fee beans, various tea mixtures and herbal<br />

infusions. I decide to choose tea with a special cupcake. Some time later I am aware <strong>of</strong><br />

<strong>the</strong> music: James Brown and o<strong>the</strong>r musicians from Motown. There are newspapers and<br />

magazines. On <strong>the</strong> counter an inviting tin <strong>of</strong> biscuits. I ask for my wifi code and work<br />

smoothly for ano<strong>the</strong>r hour. Then my weekend has really started.”<br />

77

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