25 of the best Coolhunts - Fontys ACI

students think differently on this Cool Hope themes. In general
Asian students approach the subject in a more symbolic way.
They take pictures of playing children because they have the future.
Or they point out the trust that they have in their political leaders.
Especially those from the past inspire and give hope. Or they show
the material progress in their country. Especially Shanghai shows
impressive images of growth. They are all categorized under
Cool Hope.
That is different in Europe. We are used to material prosperity.
To celebrate this collectively as they do in Shanghai is not part of
the European version of Cool Hope. Political heroes are also not
common in Europe. On the other hand European examples of
Cool Hope are often strongly colorized in an individual way.
I remember a Coolhunter of mine from Barcelona who badly
wanted to start a fashion business of her own but she had no
money. She solved this awkward situation by starting her own
business on the internet. After a while this turned out to be a
success and she earned enough money to start her business after
all. Thanks to the internet her individual ambitions materialized.
This does not mean that these initiatives cannot be found in Asia
but in Europe they are more often shown as examples of Cool Hope.
I had to think of these research data when I saw the enthusiasm
that Monki Television raised with a couple of students from
“Fashion minded girls around the world:
let us take a look at their lives”
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author: Ken Auletta
publisher: Ebury Press
ISBN: 753522438
publication: 2011