25 of the best Coolhunts - Fontys ACI

Cool! Here a possibility is offered to flee from daily stress instantly,
to energize, to unwind. Indeed the Ostrich fits very well in our
desire for moments of relaxation in a stress society. Besides the
Ostrich pays attention to our enormous mobility. That trend we
call ‘The rise of the urban nomads’. The Ostrich fits in this trend.
It offers a powernap on the go.
Again it is not about the Ostrich itself. It is a separate example of
Cool. Yes it is a remarkable and original product. It makes people
smile. It will have many ‘I like’ on Facebook. However to be honest
I do not see myself with it to anticipate sleepiness when travelling.
Others can however think differently about this. They probably
will. Important is that the Ostrich can be linked to two mentality
trends that are still growing. First the rise of the urban nomad.
How can we meet their demands in a Cool way also when they
are sleepy? Second how to de-stress in a stress society. How does
this look like nowadays? How will it look like in the future?
How can we meet the demands of the inhabitants in the stress
society, per generation and per targetgroup, in an original and
Cool way?
These are the questions that we ask at International Lifestyle
Studies. To answer them we need a well-documented and solid
platform for validated trends. With such a platform we can work,
conduct research and innovate.
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READ MORE:
On Balance
author: Adam Philips
publisher: Penguin Books Ltd
ISBN: 241143896
publication: 2011