25 of the best Coolhunts - Fontys ACI
25 of the best Coolhunts - Fontys ACI
25 of the best Coolhunts - Fontys ACI
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www.subway.co<br />
17<br />
In <strong>the</strong> middle <strong>of</strong> <strong>the</strong> store, Subway, <strong>the</strong><br />
SUBWAY TOKYO a transparent kitchen<br />
garden<br />
The Marunouchi building in Tokyo is not<br />
<strong>the</strong> latest business and shopping centre <strong>of</strong><br />
Tokyo anymore. Thus it needs to reconsider<br />
<strong>the</strong> question how to attract as many visitors<br />
as possible. One <strong>of</strong> <strong>the</strong> distinguishing claims<br />
<strong>the</strong> Marunouchi Building communicates is<br />
that it is <strong>the</strong> most interactive building in<br />
Tokyo. Ano<strong>the</strong>r related claim is that <strong>the</strong>y<br />
do everything to create an atmosphere <strong>of</strong><br />
openness. Due to this everyone can meet<br />
each o<strong>the</strong>r in a nice and pleasant way.<br />
In order to reach this all shops are invited to<br />
think about how to give <strong>the</strong>ir visitors new<br />
experiences. Subway introduced a surprising<br />
innovation which I, myself in any case,<br />
had never seen and many students thought<br />
it remarkably Cool.<br />
“The average customer nowadays wants to be sure<br />
<strong>the</strong>ir food is fresh”<br />
sandwich chain has created an artificial<br />
garden in which <strong>the</strong> salad and herbs grow<br />
85
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