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25 of the best Coolhunts - Fontys ACI

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<strong>the</strong> visitor will have on his plate. It cannot be more fresh nei<strong>the</strong>r<br />

more transparent. You can see growing what is on your plate.<br />

We live in a time in which suspicion <strong>of</strong> <strong>the</strong> quality <strong>of</strong> food grows.<br />

Think <strong>of</strong> <strong>the</strong> scandal about cucumbers, meat and bean sprouts<br />

which caused casualties in <strong>the</strong> summer <strong>of</strong> 2011 in Germany.<br />

Look at <strong>the</strong> growing doubt regarding sushi because <strong>of</strong> Fukushima-<br />

radioactive sushi? All this is reason for doubt about food from<br />

which we do not know its origin.<br />

Of course one garden in a sandwich bar in Tokyo cannot take away<br />

<strong>the</strong> commotion. But just like <strong>the</strong> o<strong>the</strong>r examples it shows what we<br />

think inspiring and attractive.<br />

It <strong>of</strong>fers insight into deeper mentality levels. Concern for <strong>the</strong> quality<br />

<strong>of</strong> food for example, growing distrust towards global anonymous<br />

food chains.<br />

86<br />

READ MORE:<br />

The End <strong>of</strong> Overating<br />

author: David Kessler<br />

publisher: Penguin Books Ltd<br />

ISBN: 014104781X<br />

publication: 2010

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