25 of the best Coolhunts - Fontys ACI

the one hand and, at the same time on the other hand: show our extra love for the
particular, for what makes us ‘us’. We summarize it as: Cool Nostalgia.
COOL COMPASSION
Many people in this world, on all continents and stations of life, agree: “I have a good life.
Better than so many others. I feel privileged. That is why I want to return something to
the world.” This feeling is not new. But its Cool manifestations are becoming more
entrepreneurial, more innovative, more social web empowered and closer to the impulses
of our own heart. Yes, we can live cynical and egocentric lives. But what good does it bring
us in the end? What is it worth?
HELP ME TO RELAX – THE COOL WAY
We are stressed out in very many ways. We work too long hours; the whole world agrees
upon this. We are not enough empowered by our bosses; almost the whole world agrees upon
this as well. We want to be good partners, parents, lovers, friends, career makers, sports
persons. We want to ’develop’ our selves. And a growing amount of us also wants to explore
the spiritual dimension of life: mindfulness as a recent manifestation of Help Me To Relax.
THE RISE OF THE DISTRUST CULTURE
Distrust Culture builds on the growing awareness and anger that Fairness does not seem
to exist in this world. Or at least: less than the decades before. Think of the rich getting
richer and getting away with everything. Think of globalization and national injustices.
Think of corruption. Think of the anger of the ’normal’ young and jobless people in
countries such as Portugal, Spain and Greece. Think of FIFA. But also as part of the
trend, think of Cool scandals revealing a Distrust Culture. Think of the new ways of
organising – often empowered by the social media – resistance against it all. There is the
Anger Moment, the Outing Moment and the Organising Moment.
FILTERING INSTANTANUOUS INFORMATION OVERLOAD
It is not only the net, though the net aggravates all the issues (especially the rise of the mobile
net): but we live in an era of immense information overload which leaves us with only one
option: to protect ourselves against the overdose and to filter what comes to us. That is
the heart of the new Cool mentality trend: Filtering Instantaneous Information Overload.
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