25 of the best Coolhunts - Fontys ACI

vaho.ws/en
“This bag is not only a fashion item
but a social and ecological contribution”
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using different materials and thus creating new opportunities?
It does this by e.g. working together with prisons. Inmates produce
the bags. This way they feel themselves a useful part of our society.
VAHO becomes even cooler because it shows corporate social
responsibility. The fact that the bags are made of recycled material
also contributes to its coolness. Not ‘fashion’ but ‘trashion’ VAHO
calls it. VAHO dissociates itself from the commercial fashion market.
It shows that it has its roots in the street life. Even literally because
it gets its material from the streets of Barcelona; authentic and Cool.
In the meantime VAHO also makes use of the digital developments.
Soon the customer has the possibility to create his/her own bag
online. “1. Select model. 2. Choose banner. 3. Create it. 4. and take
it away” it is called. A good international delivery service and for
VAHO from Barcelona the sky is the limit. Though it also depends
on several dimensions. One dimension is organization: can the
delivery service reach the whole world at a reasonable price?
Another one is the internet: how will they distinguish their website
from the competitors websites? But also: if co-creation is the next
step how will this virtual process be shaped?
The third one is product: is VAHO extending its product range
At the same time VAHO needs to cherish its authentic roots in
the streets of Barcelona. Can VAHO work with limited editions?
Secrecy, Please? Or invite exclusive top designers? The future will tell.
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