25 of the best Coolhunts - Fontys ACI

www.speckproducts.com
05
THE CANDY SHELL CARD a gadget with a trend bite
At International Lifestyle Studies we also educate professional
trendwatchers. This means that we always go in search for the
deeper meaning of the trend.
That is also the reason why we have a love-hate relationship with
gadgets. Definitely they belong to the world of trendwatching
and Coolhunting. It is underlined by the fact that there are many
well visited sites in which gadgets are central. www.gadgets.com is
one of them. www.wired.com is for the addicts of techno gadgets.
www.crave.com has a strong commercial approach: you can immediately
buy from each other.
Yet gadgets often have something superficial about them. They mostly
refer to the issues of the day than to the deeper meaning and
mentality trends. This explains our love-hate relationship with the
world of gadgets.
The Candy Shell Card for iPhone 4 is made and sold by a company
called Speck. Speck is solidly represented on the internet.
Essentially it is a very simple product but with a trendy twist.
It is a beautifully designed sleeve for the iPhone and at the same
time a credit card holder. It comes in many colors. Two products in
one that people carry with them all day long. It is very convenient to
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