25 of the best Coolhunts - Fontys ACI

HUMAN PEARLS AND COOL WONDERLANDS
Especially the younger generations have a serious desire to withdraw from time to
time. To withdraw is not too realistic, but refreshingly dreamy Cool Wonderlands.
So far we have seen many Cool contributions that symbolise subtle and gentle
gestures of human interaction. Science Of The Time predicts that this Cool mentality
will be on the rise again in the fierce, cost cutting years of growing global tension that
lie in front of us.
SECRECy, PLEASE
Now we feel that this Cool mentality trend is on the rise again. In a new context, of
course. Think of concept and pop-up stores. Think of über-luxurious ‘not-for-all-at-all’
approaches. Think of limited access to Cool internet venues.
CO-CREATION IS NOT OVER
Now we see the co-creation taking new exciting dimensions. Think of Mix-It-As-You-Wish.
Think of the www.kickstarter.com mood. Think of creating your own spaces and communities
according to your own desires and demands. In your city, in your virtual world, within your
personal life space. Think of app-culture raised to a square.
COOL PROTECTION
Now we see the Cool mentality trend Cool Protection on the rise again. It is Risk Society
time again. The dangers against which we have to protect ourselves are sometimes old
e.g. pollution, in transparent food chains. But sometimes also brand new. Our privacy in a
Facebook world (1). Our money in a banking system that has lost trust and credibility (2).
But also the danger we run of drowning in a flood of information, an overload that makes
it impossible to assess what is true and what is a lie. The search for protection against
these dangers, old and new dangers, is growing again. And Cool.
COOL FEMALES
Between bimbo/barbification and the real power bitch. Between the caring mother and a
career. On a quest for perfection, sometimes surreal, photo shopped perfection.
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