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25 of the best Coolhunts - Fontys ACI

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www.kickstarter.com<br />

01<br />

o<strong>the</strong>r’s uploads, work toge<strong>the</strong>r virtually. This accounts for <strong>the</strong> name ‘Social Media’ and<br />

The rise <strong>of</strong> <strong>the</strong> worldwide social web is <strong>the</strong> underlying trend.<br />

We would like to explore and document deeper mentality trends (always with more<br />

than one Cool example) with our examples and observations, <strong>the</strong>n we reach validated<br />

trends <strong>of</strong> Cool with an expressive power that has a longer shelf life than Cool gadgets<br />

<strong>of</strong> <strong>the</strong> delusion <strong>of</strong> <strong>the</strong> day.<br />

Kickstarter is, also after nine months an excellent example. It underlines and illustrates<br />

<strong>the</strong> importance <strong>of</strong> one <strong>of</strong> <strong>the</strong> most fundamental trends that will put its<br />

emphasis on <strong>the</strong> present but also <strong>the</strong> future: The rise <strong>of</strong> <strong>the</strong> social web. In addition it<br />

shows how lively this trend manifests itself with new faces again and again.<br />

New faces that keep us enthusiastic. New faces that, in <strong>the</strong> case <strong>of</strong> Kickstarter.com,<br />

bring toge<strong>the</strong>r creative and enthusiastic people in a way and on a scale that was simply<br />

not possible ten years ago.<br />

23

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