25 of the best Coolhunts - Fontys ACI

This makes the site a good place for Coolhunting: there are so
many original ideas to be found. Next to that Kickstarter also
makes it possible that good ideas can be realized. That can also
be considered Cool.
www.kickstarter.com is one observation of what is Cool within
the Coolhunt a student carried out. One observation however
does not prove to be the dawn of a (new) trend.
If the observation however is shared by others who also think it
is Cool then the meaning of Cool grows. We have, so to speak a
quantitative test moment. In the case of Kickstarter not only
Lifestyle students contribute to this test moment but also the
interest of the world press and investors are valued.
Then it becomes time to take the phenomenon seriously and to find
out what big trend plays a role in the background. What trend does
www.kickstarter.com illuminate as being Cool?
“It is a distinct change in the individualistic era, we need eachother
to survive in a society that is away from central authority”
That trend we may call: The rise of the social web.
The first generation websites (birth somewhere between 1998
and 2005) initially had a very systematic character. It was often no
more than the advertising brochure of a company. The one we
used to receive in our mailbox but now posted on the internet with
an email address added. From 2005 a new generation of websites
has been developed: more dynamic, more interactive, more social.
In these websites we talk with each other, comment on each
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READ MORE:
We-Think
author: Charles Leadbeater
publisher: Profile Book (GB)
ISBN: 1861978375
publication: 2009