25 of the best Coolhunts - Fontys ACI

internships which both last twenty weeks. This is the best way to gain experience as a
trend analyst and a developer of concepts.
Future employers
The future profession of the Lifestyle Professional is to analyze trends, to develop and
to introduce Lifestyle concepts. Students can find work in marketing, innovation,
R&D but also in New Business Development. In addition there are more and more
companies that use the knowledge of trends and of consumer needs to develop concepts
for their customers.
Finally students can also be selfemployed as a creative entrepreneur or related functions.
More than one hundred companies have made it clear that they would like to work with
interns and graduates. Companies such as Achmea, The Efteling, Fair Trade Original,
GGD, Hema, Leolux, Mundial Productions, Nike, Philips, Thermae 2000 and The Sting.
Well-known academic trendwatcher
Dr. Carl Rohde works for International Lifestyle Studies. He made his profession of
trendwatching. He belongs to the top of the Dutch trendwatchers. During their first year
students participate in an international research, International Cool City Hunt Project,
under the direction of Carl Rohde. Together with students from other business schools and
universities abroad they are in search of new concepts that might be considered Cool.
Not Cool hip but Cool that is attractive, inspiring with future growth potential. These products
or concepts found in the Coolhunts will be translated into future trends.
In this booklet dr. Carl Rohde has selected the 25 coolest examples, found by first year
students of International Lifestyle Studies 2010-2011. He analyzed these examples
thoroughly. First to make it for the students more transparent what this valuable methodology
consists of.
Second to show representatives of organizations and companies what International
Lifestyle Studies and lectorate Trendwatching do with trends in this program.
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