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25 of the best Coolhunts - Fontys ACI

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www.monki.com<br />

13<br />

International Lifestyle Studies. Monki is a small but exciting<br />

concept fashion store for young women in Scandinavia. The shop<br />

has only existed for a short time but <strong>the</strong> innovative ambition level is<br />

very high. At <strong>the</strong> beginning <strong>of</strong> 2010 Monki started its own internet<br />

channel, with its own fashion shows. On Monki Television intelligent<br />

fashion bloggers full <strong>of</strong> ideas and plans are being interviewed<br />

about <strong>the</strong>ir attempt to show <strong>the</strong> world who <strong>the</strong>y are and what <strong>the</strong>y<br />

want. Of course <strong>the</strong>y all wear Monki clo<strong>the</strong>s. You can immediately<br />

click on <strong>the</strong> prices. You can also have a look at <strong>the</strong> total collection.<br />

Monki Television is Cool for various reasons. First it is an innovative<br />

experiment to introduce a new fashion brand in a virtual world.<br />

In an opinionated way: by not showing <strong>the</strong> clo<strong>the</strong>s on fashion dolls<br />

but to have <strong>the</strong>m worn by ambitious fashion bloggers. Ambitious<br />

fashion bloggers who show <strong>the</strong>ir inspiring lifestyle. This generates<br />

hope. Hope that <strong>the</strong> fans <strong>of</strong> Monki Television can also realize <strong>the</strong>ir<br />

own dreams just like Monki.<br />

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