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25 of the best Coolhunts - Fontys ACI

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10<br />

“This camera bag has it all, <strong>the</strong> coolness,<br />

www.blackstonebags.com<br />

<strong>the</strong> efficiency and it is comfortable and stylish”<br />

we regularly wish to distinguish ourselves in an original and stylish<br />

way. Also in <strong>the</strong>se dimensions <strong>of</strong> Cool <strong>the</strong> Urban Quiver is successful.<br />

The design is unmistakably special and not garish. With <strong>the</strong> Urban<br />

Quiver no one looks like an average tourist. The Urban Quiver was<br />

first spotted on one <strong>of</strong> <strong>the</strong> many gadgets sites: www.<strong>best</strong>thisstuff.com.<br />

The name says a lot. So does <strong>the</strong> current slogan “Stuff we drool<br />

about”.<br />

If we look at <strong>the</strong> meaning and mentality behind <strong>the</strong> Urban Quiver<br />

<strong>the</strong>n we can again draw a clear line to <strong>the</strong> lifestyle <strong>of</strong> urban<br />

nomads. The growth trend has already been discussed.<br />

We can draw a second line from <strong>the</strong> Urban Quiver to <strong>the</strong> much<br />

broader mentality trend: functionality and fun. We met this trend<br />

with <strong>the</strong> Seil backpack and <strong>the</strong> Candy Shell Card. In <strong>the</strong> Urban Quiver<br />

<strong>the</strong> combination <strong>of</strong> superior functionality on <strong>the</strong> one hand and<br />

prominent and nice design on <strong>the</strong> o<strong>the</strong>r hand, play an important part.<br />

To conclude we can say that <strong>the</strong>re is a third line to be drawn from<br />

<strong>the</strong> Urban Quiver to a broader mentality trend. This is about what<br />

men want today: a load <strong>of</strong> toughness. Of course men have always<br />

wanted to express some toughness but today it has increased.<br />

This we will discuss in <strong>the</strong> next two examples.<br />

59

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