25 of the best Coolhunts - Fontys ACI

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Miharayasuhiro 60 READ MORE: Stiffed.. author: Susan Faludi publisher: Harper Perennia ISBN: 380720450 publication: 2000 COOL MALES
www.miharayasuhiro.jp 11 MIHARAYASUHIRO for fashion with now and then an extra virile moment International Lifestyle Studies is not just for students who like to become fashion trend- watchers. We like to serve more sectors: from food to wellness, from entertainment to hospitality, from food to city management. Of course this does not mean that we do not examine the fashion sector for Cool expressions. However this happens mainly in our search for underlying mentality trends which are also hidden in fashion examples. We do not collect promotional fashion sound bites such as ‘brown is the new black’ or ‘color blocking’. We conduct research in what way the credit crunch expresses itself in the latest fashion trends and with a view to the future. We also conduct research as to what it teaches us about changing women’s needs or about changing virility. In this context we meet fashion designer Miharayasuhiro. His coolness is beyond discussion. He has designed shoes for Puma for a decade and he has a male line that is unmistakably original and provocative. Miharayasuhiro is regularly praised as the man who designs fashion in a unique way for the dynamic urban nomad. Furthermore his fashion characterizes itself by an exciting mix of high quality craftsmanship and a prominent use of fabrics and other material. Casual and folk are keywords that characterize his fashion line 2011-2012. 61
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25 SERIOUS TRENDWATCHING OF THE BES
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Table of Contents A brief introduct
Page 7 and 8:
A brief introduction to Internation
Page 9 and 10: Minor Trendwatching International L
Page 11 and 12: Trendwatching at International Life
Page 13 and 14: A first year with hundred students:
Page 15 and 16: Definition of Cool The Internationa
Page 17 and 18: It is also a matter of creatively c
Page 19 and 20: Fontys University of Applied Scienc
Page 21 and 22: www.kickstarter.com 01 A new way to
Page 23 and 24: www.kickstarter.com 01 other’s up
Page 25 and 26: www.airbnb.com 02 AIRBNB staying at
Page 27 and 28: www.airbnb.com 02 are two strong ex
Page 29 and 30: www.forrst.com www.dribbble.com 03
Page 31 and 32: www.forrst.com www.dribbble.com 31
Page 33 and 34: www.farmville.com 04 FARMVILLE IN R
Page 35 and 36: www.farmville.com “Another beauti
Page 37 and 38: www.speckproducts.com 05 THE CANDY
Page 39 and 40: www.speckproducts.com 05 The second
Page 41 and 42: www.leemyungsu.com 06 THE SEIL BACK
Page 43 and 44: www.leemyungsu.com 06 is able to pu
Page 45 and 46: www.lcc.org.uk www.copenhagencyclec
Page 47 and 48: www.lcc.org.uk www.copenhagencyclec
Page 49 and 50: www.shinple.com 08 LANDPEEL mobile
Page 51 and 52: www.shinple.com 08 We had better no
Page 53 and 54: www.studio-kg.com 09 OSTRICH a powe
Page 55 and 56: 09 “People want to de-stress and
Page 57 and 58: www.blackstonebags.com 10 THE URBAN
Page 59: 10 “This camera bag has it all, t
Page 63 and 64: www.miharayasuhiro.jp 11 “They ne
Page 65 and 66: www.cigarv.com 12 THE MOBILE MANCAV
Page 67 and 68: www.cigarv.com 12 The car, better s
Page 69 and 70: www.monki.com 13 MONKI TELEVISION a
Page 71 and 72: www.monki.com 13 International Life
Page 73 and 74: www.candychang.com READ MORE: From
Page 75 and 76: www.candychang.com 14 average life,
Page 77 and 78: www.despresso.com 15 D’ ESPRESSO,
Page 79 and 80: www.despresso.com 15 READ MORE: pre
Page 81 and 82: www.leclaireur.com 16 L’ ECLAiREu
Page 83 and 84: www.leclaireur.com 16 the trend dev
Page 85 and 86: www.subway.co 17 In the middle of t
Page 87 and 88: www.subway.co 17 Growing distrust t
Page 89 and 90: www.valentinbeinroth.com 18 DEL MON
Page 91 and 92: www.valentinbeinroth.com 18 There i
Page 93 and 94: www.stickercompany.nl 19 GREENGIVIN
Page 95 and 96: www.stickercompany.nl 19 and kiwis
Page 97 and 98: www.patricknadeau.com “This is gr
Page 99 and 100: www.patricknadeau.com 20 and what i
Page 101 and 102: www.timessquarenyc.org 21 New Yorke
Page 103 and 104: www.timessquarenyc.org 21 of all ti
Page 105 and 106: www.tii.se 22 designed didactic mom
Page 107 and 108: 22 “It’s a bit like an eco Tama
Page 109 and 110: www.oatshoes.com 23 OAT the flouris
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www.oatshoes.com READ MORE: World C
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vaho.ws/en 24VAHO products are made
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vaho.ws/en “This bag is not only
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www.stefangzyl.com 25 STEFAN GzYL m
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www.stefangzyl.com “This way you
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• Trendwatching and Coolhunting a
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the rise of the era of the memorabl
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HUMAN PEARLS AND COOL WONDERLANDS E
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www.scienceofthetime.com www.fontys
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25 of the best Coolhunts - Fontys ACI

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