25 of the best Coolhunts - Fontys ACI
25 of the best Coolhunts - Fontys ACI
25 of the best Coolhunts - Fontys ACI
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pistol. Men as well as women liked this ice lolly. It was first introduced<br />
at <strong>the</strong> start <strong>of</strong> <strong>the</strong> English International Ice Cream Week.<br />
Del Monte received a lot <strong>of</strong> publicity.<br />
Did Del Monte aim at introducing a serious new icecream product?<br />
No. Two James Bond and two pistol ice lollies and pack it in.<br />
It was eyecatching and funny. It became even more exciting<br />
because <strong>the</strong> ice lollies were only available in a limited edition.<br />
That is how scarcity is created which even increases <strong>the</strong> curiosity<br />
for this remarkable ice lolly (Not For Everyone! More Secrecy<br />
Please). However for Del Monte <strong>the</strong> ice lollies were <strong>of</strong> course a<br />
90<br />
READ MORE:<br />
Priceless<br />
authors: Diana LaSalle & A. Britton<br />
publisher: Harvard Business School Publishing<br />
ISBN: 157851746X<br />
publication: 2002
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