25 of the best Coolhunts - Fontys ACI
25 of the best Coolhunts - Fontys ACI
25 of the best Coolhunts - Fontys ACI
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
www.leemyungsu.com<br />
06<br />
is able to put an underlying deeper mentality trend in a different<br />
perspective and at <strong>the</strong> same time it is able to enrich this with a new<br />
insight. The broader trend this Seil backback applies to is what we<br />
called in our previous example our growing mobility. As said before<br />
we travel a lot and more intensively thanks to our enormously<br />
growing mobile infrastructure. This turns a lot <strong>of</strong> us into urban<br />
nomads. Constantly on <strong>the</strong> go with a matching versatility. The urban<br />
nomad wants to have wifi everywhere because he/she wants to<br />
have access to everything, within only some mouse clicks away.<br />
Many urban nomads are proud <strong>of</strong> <strong>the</strong>ir lifestyles and prefer to<br />
travel around town in an distinguishing Cool way, remember<br />
functional and fun. In this mentality and lifestyle <strong>the</strong> Seil backpack<br />
fits in perfectly. I am pretty sure that also Lifestyle students want to<br />
be seen with it.<br />
However I also invite <strong>the</strong>m to keep tabs on <strong>the</strong> pr<strong>of</strong>essional question<br />
<strong>the</strong> Seil backback raises. How can we even more successfully serve<br />
<strong>the</strong> mentality and lifestyle <strong>of</strong> <strong>the</strong> urban nomads? What o<strong>the</strong>r Cool<br />
product or service innovation can we think <strong>of</strong> while brainstorming<br />
with <strong>the</strong> target group and <strong>the</strong> customer? It does not stop with <strong>the</strong><br />
Seil backpack. It starts with it.<br />
43
Change language