Annual Report 2010 - SBM Offshore

Corporate Strategy
In line with the Corporate Planning Process, the
Company has developed a new Strategy Plan for the
time frame 2011 – 2015. The improved market conditions
are reflected in the strategic objectives for the
coming five years, which have been enhanced compared
to the previous Strategic 2010-2012 Plan. The
objectives are structured in 3 broad categories; top-line
increase, bottom-line enhancement and optimization
of business processes and asset utilization. The
Corporate Objectives are supported by Business Area
Plans, across the Company’s main areas of activities:
Lease and Operate, Turnkey Systems and Turnkey
Services.
The strategy draws upon the outcome of a number of
Strategy Seminars held with the senior management
team and will continue to be reviewed on an annual
basis taking into account significant developments in
the market place and any external events that would
affect the Company’s business.
Corporate Strategic Planning
Vision
Corporate Mission
Corporate Strategic Objectives
Business Area Objectives
Strategic Analysis
Strategy Formulation
Implementation
Control
Overview
Feedback
The Company’s Corporate Strategic Planning process,
as outlined above, starts with the Company’s Vision,
followed by the Mission statement and the definition of
the Company’s Strategic Objectives.
The Strategy Formulation consists of the development
of the Business Area Objectives in support of the
Corporate Objectives. Progress will be measured regularly
and used as feedback for both the Business Area
Objectives as well as the Corporate Objectives.
SBM Offshore employee
climbing up the flare tower on the
MOPUstor in Norway
SBM Offshore – Annual Report 2010 19