Italy: Developing our Second Home Market - BNP Paribas
Italy: Developing our Second Home Market - BNP Paribas
Italy: Developing our Second Home Market - BNP Paribas
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Large<br />
Corporate<br />
New Segmentation Aimed to<br />
Increase Service Level to Corporate Clients<br />
Current BNL Model Target Model<br />
Clienti<br />
Senior<br />
Clienti<br />
Junior<br />
CIB Coverage<br />
Large<br />
Corporate<br />
1,900<br />
Grandi<br />
Relazioni<br />
Clienti<br />
Senior<br />
Corporate clients with turnover from €1.5mn to €500mn<br />
Leveraging the Corporate Franchise<br />
850<br />
35,000<br />
Higher<br />
complexity<br />
clients<br />
Clienti<br />
Junior<br />
Client needs BNL response<br />
High quality of<br />
service and products<br />
Fast response<br />
Occasional high<br />
skills and tailored<br />
products<br />
Cross selling oriented<br />
structure<br />
Selected high skills<br />
RMs<br />
High local presence<br />
and high local<br />
delegation of power<br />
New network of<br />
external specialists<br />
for specific complex<br />
needs<br />
132
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