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Italy: Developing our Second Home Market - BNP Paribas

Italy: Developing our Second Home Market - BNP Paribas

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From From a bank bank with with multiple multiple forms forms<br />

of of access… access…<br />

ATM Internet<br />

Telephone<br />

reception<br />

services<br />

Branches<br />

Interactive<br />

Voice<br />

Servers<br />

Retail Banking in <strong>Italy</strong><br />

?<br />

Get Closer to the Client Anytime :<br />

the Integrated Multi-Channel System<br />

Specialised<br />

after-sales<br />

services<br />

Mobile<br />

Phone<br />

Call<br />

centres<br />

… to an integrated multi-channel<br />

banking<br />

Branch network<br />

Internet<br />

Customer<br />

Relations Center<br />

CRC<br />

A virtuous circle<br />

Profitability<br />

Contact<br />

+ Service = Sales<br />

Loyalty<br />

Satisfaction<br />

Leveraging <strong>BNP</strong> <strong>Paribas</strong> know-how and skills<br />

65

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