Italy: Developing our Second Home Market - BNP Paribas

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Presentation Overview Segmentation: Know your Customer Better Offering: Adapt to Client Expectations A new Service Model: Getting Closer to our Clients Already Started Conclusion
Actions Already Undertaken and Quick Wins Simplified sales contracts already delivered to the network Marketing campaigns already launched Intragroup referrals started Commercial action plan for 2007 launched by mid December Rebranding campaign about to start Retail Banking in Italy 67
Page 1 and 2:
BNP Paribas Investor Day Italy: Dev
Page 3 and 4:
Disclaimer Disclaimer This presenta
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Invest for Growth Revitalise BNL’
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Revenues / RWA in % Strategy in Ita
Page 9 and 10:
Strategy in Italy After BNL’s Acq
Page 11 and 12:
Revamping of the Corporate Centres
Page 13 and 14:
AMS and IRFS A Larger Client Base f
Page 15 and 16: Presentation Overview Strategy in I
Page 17 and 18: Strategy in Italy BNP Paribas-BNL C
Page 19 and 20: Appointment of 1st / 2nd line of ma
Page 21 and 22: Presentation Overview Strategy in I
Page 23 and 24: Total synergies 2009 (impact on gro
Page 25 and 26: BNP Paribas Strategy in Italy Finan
Page 27 and 28: Combine BNP Paribas and BNL teams a
Page 29 and 30: Financial Elements BNL 9M06 In €m
Page 31 and 32: 9M 06 Revenues* Before Reorganisati
Page 33 and 34: Presentation Overview Introduction
Page 35 and 36: Financial Elements Purchase adjustm
Page 37 and 38: Presentation Overview Introduction
Page 39 and 40: Gross Revenue Synergies - Marginal
Page 41 and 42: Financial Elements Cost Synergies P
Page 43 and 44: Main Cost Efficiency Projects & Ini
Page 45 and 46: Financial Elements Cost and and rev
Page 47 and 48: Retail Banking in Italy BNL A natio
Page 49 and 50: 1 2 Mortgage penetration 15% in It
Page 51 and 52: Retail Banking in Italy A Client Ce
Page 53 and 54: Individual Customers More Dedicated
Page 55 and 56: €1mn financial assets Private Ban
Page 57 and 58: Individuals Specialised and Innovat
Page 59 and 60: Private Banking Completely Renewed
Page 61 and 62: Retail Banking in Italy A More Effe
Page 63 and 64: Services area Retail Banking in Ita
Page 65: From From a bank bank with with mul
Page 69 and 70: Presentation Overview Segmentation:
Page 71 and 72: Offer a differentiated banking expe
Page 73 and 74: Presentation Overview AMS Overview
Page 75 and 76: A high capacity to generate revenue
Page 77 and 78: #2 in mutual fund promotion in Fran
Page 79 and 80: Asset Management and Services Italy
Page 81 and 82: Asset gathering life insurance, mut
Page 83 and 84: Asset Management and Services Retai
Page 85 and 86: Asset Management and Services Insti
Page 89 and 90: Asset Management and Services Devel
Page 91 and 92: Property Development Real Estate As
Page 93 and 94: Swiss Life Insurance penetration (
Page 97 and 98: Total 2009 AMS Synergies in €mn G
Page 99 and 100: BNP Paribas International Retail Ba
Page 101 and 102: Retail Banking in the United States
Page 103 and 104: Geographic split of IRFS 2005 Pre-T
Page 105 and 106: * 2005 Outstanding Loans 8,362 2,24
Page 107 and 108: Product factories BNL subsidiary +
Page 109 and 110: Examples Arval: cross-selling to B
Page 111 and 112: In progress Develop Large-scale Ind
Page 113 and 114: BNP Paribas’ Leasing Activities i
Page 115 and 116: Client segments Distribution channe
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Revenue synergies International Ret
Page 119 and 120:
Developing a Common Culture of Succ
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Total 2009 IRFS Synergies in €mn
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BNP Paribas Leveraging the Corporat
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Main Features of the Corporate Mark
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Mostly mono-bank clients, bank sele
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Global strategy Increase market sh
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Reorganise the Network to Empower t
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New Segmentation Aimed to Increase
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Leveraging the Corporate Franchise
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Mediterranean Basin and Gulf Region
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Factoring Leasing Car Fleet Managem
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Presentation Overview Market Charac
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Revenues per Corporate Client in
Page 145 and 146:
Leveraging the Corporate Franchise
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Presentation Overview BNP Paribas C
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Corporates 80 core Italian corpora
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Corporate & Investment Banking in I
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Revenues in FRB from cross selling
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Functions Taskforce Back offices Ta
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Expand number of of clients and and
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Leverage on BNL Italian franchise a
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Corporate & Investment Banking in I
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Wide range of of cross selling oppo
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CIB 26% AMS 16% BNP Paribas Busines
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Revenues In €bn BNP Paribas 18.7
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0.66 0.71 0.42 in € 1.43 BNP Pari
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BNP Paribas BNP Paribas Competitive
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BNP Paribas Ingredients of an Itali
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BNP Paribas BNP Paribas a key playe
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Appendix
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Italy: Developing our Second Home Market - BNP Paribas

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