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Italy: Developing our Second Home Market - BNP Paribas

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Swiss<br />

Life Insurance penetration<br />

(€ per capita)<br />

UK<br />

Ireland<br />

Denmark<br />

Belgium<br />

France<br />

Holland<br />

Sweden<br />

<strong>Italy</strong><br />

Norway<br />

1,417<br />

1,174<br />

1,937<br />

1,764<br />

2,311<br />

2,291<br />

2,150<br />

2,617<br />

S<strong>our</strong>ces: SIGMA, BNL Vita, Cardif, IAMA, 2004<br />

Asset Management and Services<br />

3,275<br />

3,190<br />

Share of premium<br />

Development Plan<br />

Life Insurance<br />

Distribution of 2005 life-insurance products<br />

6% 8% 19% 45% 96%<br />

Revamped BNL Vita offering with optimised life insurance product range<br />

unit-linked oriented<br />

Enhanced network interactions / sales support<br />

43%<br />

51%<br />

40%<br />

52%<br />

BNL Vita <strong>Market</strong> wo<br />

Unicredit<br />

Index linked<br />

35%<br />

46%<br />

Whole<br />

<strong>Market</strong><br />

Unit linked<br />

23%<br />

32%<br />

4%<br />

Cardif <strong>Italy</strong> Unicredit /<br />

Aviva<br />

General account<br />

93

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