Australia Post Annual Report 2008–09
Australia Post Annual Report 2008–09
Australia Post Annual Report 2008–09
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28<br />
Delivering the goods<br />
GraysOnline is an <strong>Australia</strong>n<br />
online business that sells 120,000<br />
items – from perfume to mining<br />
equipment each month. Although<br />
sales and profits were growing<br />
rapidly in recent years, managing<br />
freight logistics was detracting from<br />
the company’s core focus of driving<br />
volume and cashflow.<br />
“We were transporting different<br />
product categories with different<br />
carriers,” says GraysOnline Chief<br />
Executive Officer Cameron Poolman.<br />
“It was a very fractured supply chain.”<br />
In late 2008, that problem was<br />
solved when GraysOnline engaged<br />
<strong>Australia</strong> <strong>Post</strong> as its sole national<br />
distributor of both standard and<br />
oversize products. The partnership<br />
delivered not only goods but also a<br />
streamlined end-to-end experience<br />
that includes single billing and one<br />
interface point for customers.<br />
“GraysOnline’s vision to be<br />
the most efficient channel between<br />
vendors and online buyers is about<br />
delighting vendors and customers<br />
with their selling and buying<br />
experiences,” says Cameron.<br />
“<strong>Australia</strong> <strong>Post</strong> is a critical element<br />
of that experience.”<br />
<strong>Australia</strong> <strong>Post</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2008–09</strong> | <strong>Report</strong> of operations
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