Australia Post Annual Report 2008–09

Expanding Business, Naturally
When Abraham Thomas (pictured)
and Domenic Ardino established
their natural skin care company,
New Directions, in 1987, they
did everything from creating
product formulas to designing
their own product labels.
Today, New Directions employs
hundreds of staff around the world,
produces more than 4,000 different
product items, and has a customer
base of over 45,000 consumers and
businesses – servicing everyone
from home shoppers to some of
the most trusted and respected
companies in the world.
“Australia Post was the sole
method of despatch from day one,”
says Abraham, founder and
group managing director for
New Directions.
“From our Sydney office alone
we are servicing 45,000
active customers,” he says,
“so we have people constantly
requesting samples – and the
most cost-effective way to send
them is via Express Post.”
The new Click and Send online
international parcel processing
service has also helped get the
job done: “It has really saved
time, reduced errors and
increased efficiency.”
In 2008–09, New Directions’
spend with Australia Post grew
by 33 per cent. Quite simply, “The
business wouldn’t function without
Australia Post,” says Abraham.
Australia Post Annual Report 2008–09 | Report of operations 33