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(EU) and the Common Market of the South (MERCOSUR)? - FDCL

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60<br />

zations <strong>and</strong> liberalization in Latin America in <strong>the</strong> nineties.<br />

Telefónica, for example, according to <strong>the</strong> 2002 ranking <strong>of</strong> <strong>the</strong> AméricaEconomía<br />

journal, is <strong>the</strong> largest foreign corporation operating in Latin America: Adding up all <strong>of</strong><br />

<strong>the</strong> investments <strong>of</strong> Telefonica’s subsidiaries in different Latin American countries 128<br />

amounts to total investments <strong>of</strong> more than 30 billion Euros, 129 from which 31 percent<br />

<strong>of</strong> Telefónica’s global total revenue was obtained. 130 Telefónica’s focus lies on Brazil,<br />

where more than 17 billion US-dollars were invested over <strong>the</strong> last five years. 131<br />

Telefónica’s pr<strong>of</strong>its are to a large extent due to <strong>the</strong>ir business in Brazil, according<br />

to <strong>the</strong> corporation’s global numbers. And this is obviously not ultimately due to situations<br />

like <strong>the</strong> one which occurred in <strong>the</strong> state <strong>of</strong> São Paolo, where after <strong>the</strong> takeover<br />

<strong>of</strong> Telesp by Telefónica <strong>the</strong> fluctuation reserve against variations in power <strong>of</strong> 20% was<br />

abolished for reasons <strong>of</strong> costs, with <strong>the</strong> consequence <strong>of</strong> severe supply bottlenecks<br />

in <strong>the</strong> metropolitan São Paolo area, where Telesp, now a subsidiary <strong>of</strong> Telefónica, is<br />

<strong>the</strong> only network supplier. This situation even led to <strong>the</strong> appointment <strong>of</strong> a parliamentary<br />

fact-finding committee, Commissão Parlamentar de Inquérito (CPI).<br />

According to <strong>the</strong> Ranking500 <strong>of</strong> AméricaEconomía, in 2002 <strong>the</strong> Telefónica<br />

–subsidiary, Telesp, realized sales <strong>of</strong> 2.855 billion US-dollars <strong>and</strong> net pr<strong>of</strong>its <strong>of</strong> 304.5<br />

million US-dollars. 132 Telefónica is not only in <strong>the</strong> telecommunications business, its<br />

subsidiary Atento is Brazil’s largest provider <strong>of</strong> telemarketing services <strong>and</strong> among<br />

o<strong>the</strong>r things has taken over all call –center services for FIAT in Brazil. 133 According to<br />

<strong>the</strong> Estado de São Paulo, as <strong>of</strong> October 27, 2003, Atento plans to export this kind<br />

<strong>of</strong> call –center services to <strong>the</strong> world market. 134 They were sued in 1999 by <strong>the</strong> union<br />

<strong>of</strong> telemarketing employees, Sintratel, 135 several times for paying wages lower than<br />

<strong>the</strong> collective agreement <strong>of</strong> only 83% <strong>of</strong> <strong>the</strong> sectoral compensation system 136 <strong>and</strong> for<br />

not complying with labor laws.<br />

128 AméricaEconomía, July 2003.<br />

129 Maria Manuel Ramos / José Félix Ribeiro: O Investimento Directo Espanhol: da América Latina para a Europa<br />

Continental, p. 423.<br />

130 Numbers for 1998-1999, ibid., p. 433.<br />

131<br />

http://www.ftd.de/tm/tk/1055066659117.html?nv=sl.<br />

132<br />

Amércia Economia: Ranking 500, July 4-31, 2003, p. 66.<br />

133<br />

B2B Magazine, October 22, 2003.<br />

134<br />

http://www.estado.estadao.com.br/editorias/2003/10/27/eco036.html.<br />

135<br />

Sindicato dos Trabalhadores de Telemarketing e de Radiochamadas do Estado de São Paulo.<br />

136 O Estado de São Paulo, October 8, 1999.

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