Annual Report 2010 - Outokumpu

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is one result of activities undertaken during the year such as participation in careers events in Sweden and Finland, the
placing of advertisements in student and business magazines, and the publication of interviews with Group employees
on the web.
To become attractive, a company must be known. Outokumpu will continue working to enhance the Group's image as an
employer among this group of students. In 2009, Outokumpu was ranked 94th in a survey to determine Sweden's most
attractive employers and in 2010 we were ranked 92nd. In a survey by Universum International regarding students'
expectations on potential future employers, Outokumpu was ranked in Finland number 25 (2009: 22) by engineering
students, number 92 (2009: 85) by business students and number 74 by young professionals.This is a long-term effort
that will yield beneficial results in the long run.
Outokumpu experts have also been invited to lecture for university students on various themes, including corporate
responsibility issues.
Outokumpu Annual Report 2010 – People & Society – Open communication