Annual Report 2010 - Outokumpu

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Market position
In recent decades, consumption of stainless steel has been growing more rapidly than that of any other metal.
Outokumpu, one of the world's largest producers of stainless steel, is widely recognised as a global leader in both
research and development and technical support.
Outokumpu's current strategy includes an increase in the proportion of special grades and special products in the
Group's product mix.
The global stainless steel market totals approximately 30 million tonnes and has a value of approximately EUR 80 billion.
During the last twenty years, consumption has grown at an annual rate of 4–5%. In western Europe, the Group's main
market area, sales in 2010 totalled 3.4 million tonnes. In historical terms, consumption in Europe has grown at an annual
rate of some 2%, but declined sharply in 2009 before increasing by 20% in 2010. In recent years, the largest growth in
global terms has been taking place in China, where average annual growth rates have exceeded 10%.
Outokumpu had a 18% share of the stainless steel coil market in Europe and a 5% share of the global market for this
product in 2010. The main markets for Outokumpu products are Europe (75% of sales in 2010), Asia (11%) and North
and South America (11%).
Major stainless steel producers
Estimated slab capacity
million tonnes 2010 2013
Acerinox, Spain 3.28 3.28
Aperam, Luxembourg 3.00 3.00
ThyssenKrupp, Germany 2.90 3.90
Posco, South Korea 2.80 2.80
Tisco, China 2.60 2.60
Outokumpu, Finland 2.55 2.55
Yusco, Taiwan 1.98 1.98
Outokumpu Annual Report 2010 – Business – Market position