Annual Report 2010 - Outokumpu
Annual Report 2010 - Outokumpu
Annual Report 2010 - Outokumpu
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33<br />
General Stainless – high-quality<br />
standard stainless steel<br />
<strong>Outokumpu</strong>'s General Stainless division produces high-quality standard stainless steel in the form of coil, sheet and long<br />
products. Europe is the main market for these products. In this standard high-volume market segment, cost efficiency,<br />
high quality and delivery reliability are key competitive advantages.<br />
<strong>Outokumpu</strong> aims to maintain its cost leadership in standard stainless steel grades by exploiting the advantages offered<br />
by the Group's integrated stainless steel facility in Tornio, Finland.<br />
The main applications for General Stainless products are in industrial segments such as chemicals and petrochemicals,<br />
construction and energy-related industries, pulp and paper, catering and households.<br />
Customers are primarily distributors and processors who stock and process stainless steel to serve end-customers.<br />
General Stainless consists of the Tornio Works, the Sheffield Melt Shop and Long Products. The majority of the Group's<br />
stock and processing units and its sales companies are also reported under General Stainless. As of 1 March 2011, the<br />
Kloster plant in Sweden, previously part of Thin Strip/Specialty Stainless is also reported under General Stainless.<br />
General Stainless key figures<br />
€ million <strong>2010</strong> 2009 2008<br />
Sales 3 503 2 065 4 147<br />
of which Tornio Works 2 334 1 292 2 701<br />
Operating profit 14 -259 -6<br />
<strong>Outokumpu</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2010</strong> – Business – General Stainless
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