Annual Report 2010 - Outokumpu

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Strategic themes
Outokumpu's strategic targets include improved and more stable profitability and higher levels of customer satisfaction.
Key priorities include highlighting the Group's cost competitiveness in producing high-volume standard grades and
achieving a fast transformation to increased production of special grades and products.
Vision
Outokumpu's vision is to become the undisputed number one in stainless steel. This requires us to have the best
financial performance in the industry. Related targets are:
Becoming the industry leader in terms of customer satisfaction
Having the most-efficient and environmentally-friendly operations, and
Being the most attractive employer.
Outokumpu is committed to achieving the number-one position through responsible business practices and by working in
close cooperation with key stakeholders. The Group is also aiming to hold a top-class position in responsibility.
Implementing the Outokumpu strategy
Outokumpu Annual Report 2010 – Outokumpu – Strategy