Annual Report 2010 - Outokumpu

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Formed in 2008, the Outokumpu CR (Corporate Responsibility) network for external stakeholders is a channel for
sharing news about the Group's corporate responsibility activities. The goal is to encourage all stakeholders to provide
feedback we can use in further developing our operations. In 2010, an informal Outokumpu CR ambassador network
consisting of employees, a very important stakeholder group, was initiated.
Webinar to discuss innovations
In 2010, Outokumpu organised an online seminar on corporate responsibility issues for the Group's CR network and
other interested parties. The topics for this webinar were Outokumpu's R&D activities and innovations that improve
sustainability, and the aim was to listen to stakeholders' expectations in these areas and answer related questions. Two
applications in which stainless steel is employed – biomass gasification and photovoltaic cells – were presented. By the
end of 2010, approximately 150 people had viewed the webinar material. Questions concerned efforts to reduce the
Group's carbon footprint, money spent on R&D and possible applications for stainless steel applications in the wind
energy sector. The webinar is available on the Outokumpu website.
This section focuses on the dialogue with our external stakeholders. Additional information regarding Outokumpu
employees is provided in the Our People section.
Outokumpu Annual Report 2010 – People & Society – Outokumpu and society