Annual Report 2010 - Outokumpu

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Loading Tornio with high-volume products
Outokumpu has a strong position in the stainless steel sector. The Group's Tornio Works, a fully-integrated production
facility in northern Finland, is Outokumpu's largest site and its cost-efficiency makes the company a global leader in
standard grades. Adequate capacity utilisation is a critical factor in achieving sustained profitability at Tornio. A close
focus on high-volume products, utilising the plant's cost-leadership position in Europe and improved productivity are key
areas in returning capacity utilisation to pre-financial-crisis levels.
Read more about Tornio Works.
Fast transformation to special grades and products
Outokumpu also holds a leading position in the special grades and products sector and is widely recognised for the high
quality of its product and process development. Increasing sales of special grades and products is a core element in the
Group's strategy. Special grades and products offer high growth potential and provide customers with significant value.
Outokumpu's efforts to develop the market for duplex and other special grades will be accelerated and co-operation with
end-user and project customers will be intensified.
Read more about special grades.
Excel in sales and customer service
Increasing end-user and project sales, building stable relations with key distributors and processors and further investing
in sales skills and own global service network are critical for the transformation to special grades and products as well as
for Tornio's capacity utilisation.
Outokumpu Annual Report 2010 – Outokumpu – Strategy