Annual Report 2010 - Outokumpu

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Headquarters in Belgium
Outokumpu's commercial headquarters is located in Zaventem, Belgium, close to Brussels. This office is the central
meetings location for cluster teams, and also houses Group Sales and Marketing management as well as other central
commercial functions.
Understanding the needs of end-user and project customers
Currently, approximately 35% of Outokumpu deliveries are delivered directly to end-user and project customers.
Outokumpu develops its end-user business through local and global key accounts – seeking both new technical and
business solutions, as well as continuously accurate deliveries. New solutions lead to additional growth in special grades
of stainless steel, such as the Group's extensive range of duplex products.
Outokumpu's end-user and project business is organised into five industry-based clusters:
Architectural, building and construction
Transportation
Catering and appliances
Chemical, petrochemical and energy
Process and resources
In addition to serving key customers, a significant amount of effort within each cluster is targeted at developing new
business and product offerings. Each cluster is managed by cross-functional teams consisting of key account managers,
application and product experts, R&D and supply chain specialists, as well as the Group's frontline sales force in the
regions. In addition to its strong market position in Europe, Outokumpu has important markets and growth opportunities
in China, India, Latin America and the Middle East.
Outokumpu Annual Report 2010 – Business – Group Sales and Marketing