Annual Report 2010 - Outokumpu

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We value our stakeholders' opinions
The first two of Outokumpu's main corporate responsibility goals are that responsibility is an integral part of our everyday
business, and that our business partners not only become familiar with the Group's policies, but also follow similar
policies. The third strategic corporate responsibility goal is enhancing transparency by conducting an open and
continuing dialogue with key stakeholders. For Outokumpu, being aware of stakeholders' expectations is essential. Good
communication increases mutual understanding.
Different forms of interaction with Outokumpu stakeholders continued in 2010 with face-to-face meetings in many
forums – at seminars, workshops and discussion panels, during road shows, and at fairs and exhibitions. In this ongoing
dialogue, particular attention is given to contacts with analysts, investors, employees, future employees, nongovernmental
organisations (NGOs), customers and suppliers. Other key stakeholder groups are local communities,
industrial and business organisations, authorities, schools and universities. Online seminars with customers continued,
and with all Outokumpu stakeholders as the target audience, we arranged the Group's first online seminar on the subject
of corporate responsibility. Our stakeholders' involvement in what we do and the trust they place in us are fundamental
elements of Outokumpu's business operations.
Outokumpu Annual Report 2010 – People & Society – Outokumpu and society