Annual Report 2010 - Outokumpu

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Group Sales & Marketing
End-user and project customers
Distributor and processor customers
Regions and stock & processing
New products and solutions
Taking our customers' pulse
Outokumpu is a global leader in stainless steel with the vision of being the undisputed number one. Customers in a wide
range of industries – from catering and appliances to building and construction, transportation and chemical,
petrochemical and energy, as well as process and resources – use the Group's stainless steel and the services we
provide worldwide. Fully recyclable, maintenance-free, strong and durable stainless steel is one of the key building
blocks for a sustainable future.
What makes Outokumpu special is the superior level of technical customer service we offer: technically and
commercially competent individuals located close to the customer, understanding our customers' processes and
applications and employing environmentally-sound production processes to produce stainless steel.
Commercial organisation based on industry groups
Launched in April 2008, Group Sales and Marketing, the Group's commercial organisation, completed its second full year
of operation in 2010. Sales and marketing is organised into customer-specific industry groups in order to best understand
the needs of different customers and to provide them with the best possible service. Group Sales and Marketing consists
of two global customer sectors: End-users and projects and Distributors and processors. Outokumpu supports its
customers through its own sales and service centre networks (our Regions and Stock & Processing operations).
Segmentation of customer industries into clusters allows Outokumpu to offer customers a complete range of products
and services, to specialise in specific customer industries and to identify optimal solutions.
Outokumpu Annual Report 2010 – Business – Group Sales and Marketing