Development Management Policies - Direction of ... - Islington Council

2 Design and Heritage
2.0.27 If there is strong local support for the designation of a new landmark or local view that
contributes to local distinctiveness and has good public views the council may formally
designate it and produce a management plan for it. This will be done through the production
of a Supplementary Planning Document with public consultation.
Advertisements
Policy DM 7
Advertisements
A. Advertisements are required to be of the highest possible standards and contribute to a
safe and attractive environment.
B. Advertisements (including hoardings, illumination of hoardings, illuminated fascia signs,
free-standing display panels, and estate agent boards) which require consent must not cause
a public safety hazard, or contribute to clutter or a loss of amenity. Schemes submitted for
approval should meet all of the following criteria:
i) be of a high quality and sensitive to its visual appearance on the building on which it is
to be sited and the surrounding street scene, especially in the case of listed buildings and
conservation areas;
ii)
iii)
iv)
and
not contribute to an unsightly proliferation or clutter of signage in the vicinity;
not cause a hazard to pedestrians or road users;
not cause visual intrusion by virtue of light pollution into adjoining residential properties,
v) be appropriate and relevant to a business or premises.
C. In conservation areas, the council will refuse planning permission for new advertising
hoardings and boards, and will seek the removal of any erected without consent.
2.0.28 Shop front signage is addressed in more detail in Policy DM 39.
Telecommunications
2.0.29 Good telecommunications infrastructure is an essential part in maintaining and developing
a modern community. However, poorly designed and sited equipment can have a
detrimental impact on the character and appearance of a building and the wider area. The
following policy provides clear assessment criteria and guidance to applicants about where
telecommunications equipment will be considered acceptable.
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Islington Council Development Management Policies - Direction of Travel