Boxoffice-January.08.1955

The carpet was literally rolled out into this handsome outer lobby for the
opening of the Fox Theatre in Portland, Ore., after a complete interior reconstruction
of a 45-year-old theatre, plus a new facade and marquee. The
carpet remained in place until Thanksgiving when it was replaced t
matting, but it will be returned to the lobby in the spring for use u
winter. There are two cashiers at the boxolfice to speed service in bu
PORTLAND'S FOX ALL
NEW BUT THE WALLS
Dynamic Design, New Materials, Dramatic Decoration Employed in Convers
By
ARNOLD MARKS
I HE New Million-Dollar Fox recently
opened in Portland. Ore., embodies
many unusual features in design, including
a huge vertical sign with 75.000 watts of
illumination. The lighting effects within
and without this newly created edifice
are outstanding. The Fox is conceded
to be one of the most complete and
artistic structures of its kind in the world.
New features of architecture, engineering
and acoustical treatment are revolutionary
in the construction of this entertainment
palace. The slope of the aisles, the
width of the stair treads, the convenience
of the exits and specially designed aisle
lights were all planned for the patrons'
safety and convenience.
All new but the exterior walls and roof,
the theatre was built within the shell of the
45-year-old Mayfair Theatre.
The marquee includes hundreds of feel
of neon tubing and plenty of animation
and commands the entire length of Broadway,
the street on which the theatre is
situated.
The boxoffice is so arranged that patrons
will not have to wait in line for a long
period of time as two cashiers are there to
serve patrons in the busy hours. The poster
frames display current attractions with
The plain functional lines of the Fox Theatre's facade
are dramatically contrasted fay the highly decorative
marquee and huge vertical sign.
proper lighting so the patron can
determine the nature of the cum
traction.
The lobby doors are full length
bordered with aluminum, and pan:
are operated by a special device.
The foyer ceiling is treated with
acoustic plaster and includes r
lighting. The concession counter is
facing the entrance doors and was d
,so the merchandise can be easil;
and for quick service.
The lounge rooms are located
mezzanine. This luxurious space ha
fortable seating, with soft, mello>
which comes from recessed lightir
entrance to the ladies' and men's
rooms is directly off the main
These rooms are rich in appearan
are enhanced with comfortable c
made furnishings.
There is a drinking fountain r
in the side wall of the mezzanine.
is also provided for the children. Th
telephone system is connected betw
cashier, the doorman, the manage
fice, the ushers' room, stage and tl
14
The MODERN THEATRE S!