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Boxoffice-January.08.1955

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-<br />

Lirious<br />

)^wood<br />

eating<br />

)mfort<br />

Exterior of Cinema Theatre<br />

kes Both These Theatres S. R. 0.<br />

use Theatre<br />

Interior of Cinema Theatre<br />

/aber Theatres of Baltiid<br />

to convert their Playtre<br />

from a conventional-<br />

•e into an intimate art<br />

lir aim was to halt a de-<br />

•onage by showing better<br />

B most luxuriously comoundings<br />

possible.<br />

Bct proved so successful<br />

y they converted another<br />

Theatres, the Cinema,<br />

me lines. From the start,<br />

es have enjoyed "Stand<br />

nly" patronage, at higher<br />

rices than formerly asked,<br />

tres attain a new concept<br />

sating comfort with Heysfield's<br />

TC 706 Airflo<br />

;)hair" Lege. And both<br />

lint the way to bigger<br />

audiences for theatre owners everywhere.<br />

Heywood-Wakefield's TC 706 Airflo<br />

"Rocking Chair" Loge has a coil<br />

spring seat and back as restful as the<br />

finest easy chair in your own home<br />

. . . plus the recUning "rocking chair"<br />

action, exclusive Heywood-Wakefield<br />

base mechanism which retains a<br />

scientifically correct pitch of back to<br />

seat regardless of how you shift your<br />

weight.<br />

* * *<br />

For further information on the luxuriously<br />

comfortable Airflo "Rocking<br />

Chair" Loges, contact your Heywood-Wakefield<br />

representative or<br />

write for the fully illustrated catalogue<br />

on Hey wood-Wakefield<br />

Theatre Chairs.<br />

Jk<br />

HEYWOOD-<br />

WAKEFIELD<br />

W<br />

Theatre Seating Diiision<br />

MKNOMINEE, MICHIGAN<br />

Sales Offices:<br />

Baltimore • Chicago • New York<br />

lary 8, 1955

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