Boxoffice-January.08.1955
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.<br />
Rubin Frels Dies; Owner<br />
Of South Texas Circuit<br />
—<br />
VICTORIA, TEX. — Rubiil Prels. who<br />
opened his fii-st motion picture theatre in<br />
New Ulm in 1914 after working eight years<br />
as a mailman there,<br />
died at his home here<br />
last week (31). He was<br />
the owner of 15 theatres<br />
here and in eight<br />
other cities of south<br />
Texas.<br />
All Frels theatres<br />
five regular hou.ses and<br />
two drive-ins here,<br />
^<br />
two each in EI Campo<br />
V<br />
and Bay City, and one<br />
I ' each in Wharton. Goliad,<br />
Yorktown, Nixon,<br />
Rubin Fri'ls Brookshire and New<br />
Braunfels—closed Sunday, the day of the<br />
funeral.<br />
Fi-els long was a leader in the independent<br />
exhibitor field. He was vice-president<br />
for many years of Allied Theatre Owners<br />
of Texas, and took a prominent role in<br />
the industry campaign for relief from the<br />
federal amusement tax.<br />
In 1936 he filed an antitru.st suit against<br />
distributors and large theatre circuits charging<br />
conspiracy to deprive him of motion picture<br />
product for his theatres. The $1,000,000<br />
case was tried in Dallas. Although he lost,<br />
some of the evidence he submitted at the<br />
trial later was used by the government in<br />
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