Boxoffice-January.08.1955
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New Equipment and news poges or for copies<br />
Literature listed herein — Use Postcards Below. BUKtAU<br />
NPMENT<br />
DPMENTS<br />
escription starting on page 49<br />
Ker<br />
Number<br />
P-1280<br />
apcrlure plate, which is avail:ihie<br />
the LaVezzI Maetiinc Woiks. does<br />
landling of two plate? at one time<br />
ovL'd and malies the cliances faster<br />
Xds designed for use on the Simplex<br />
WARI^ER<br />
P-12S1<br />
dri\e-in concessions patrons, the<br />
T requires no attention from the<br />
merely inserted into the device and<br />
temperature within a few minutes<br />
made of aluminum and Is controlled<br />
pacity of four large and two small<br />
1)11 Products Co., it operates on a<br />
X P-1282<br />
i up with a new floor wax which<br />
insects with self-polishing qualities,<br />
out last and out shine other wiues,<br />
wet moppings but can be easily<br />
tlon of soap and water. Another<br />
rsatlie wax is a non-skid property<br />
rs Laboratories.<br />
MACHINE<br />
P-12S3<br />
manufactured by the Von Scbrader<br />
theatre furniture and seats by dry<br />
3 the fabric with an electrically-<br />
:n removes it with an accomp.iuying<br />
ocess Is quick drying and mothproofs<br />
idditlve to the cleaning fluid. Tlie<br />
;t9 pounds and is mounted on ballcrgcr<br />
is designed for durability and<br />
ntee against defects.<br />
P-1284<br />
ies. Inc., is now offering a choice<br />
finished bronze wall urns to combat<br />
tlie problem of floor Utter In theatre lobbies and foyers.<br />
Tiic s:Mid-fiiled urns arc designed to fit any type of decorative<br />
scheme and are said to be easy to maintain. They are fitted<br />
to the walls by means of adhesives or bolts.<br />
COIVIPACT MULTI-DRINK DISPENSER P-1285<br />
.\\uililile in one, thtL'e or four-drink units, the ColeSpa<br />
Special made by the Cole Products Corp. Is said to be "the<br />
smallest multiple-drink cup machine ever made." Tlie stainless<br />
steel unit comes complete with drhik adjuster for<br />
determining the amount of syrup used and automaiic counters.<br />
Capacities vary from 830 druiks on the one-drink model to<br />
oier 1.500 on the other two. Tlie machine will serve either<br />
carbonated on non-carbouaied beverages and dispense them at<br />
a rate of one every five seconds.<br />
FORMFITTING THEATRE CHAIR<br />
P-12S6<br />
Tlic addition of a new line of theatre seats, the Pacemaker,<br />
li;is been luiiiounced by international Seat Co.. originators of<br />
all-stiel unit construction. Like the company's other chairs<br />
the I'accra.ikcrs arc constructed of steel throughout and are<br />
said to offer a deeper and better fitting uphoblery for the<br />
conifort of patrons. The construction Ls claimed to reduce<br />
costs and minimize errors during Installation.<br />
DOUBLE-BILL EXPLOITATION FRAME P-1287<br />
The itumar-Viiie Co. has designed and Is now producing a<br />
double-hilling frame to solve the problems that arise when<br />
c.^pioiiing a late booking. The new frame, the Duplex, will<br />
hold two Usl4-inch inserts as well as a 2x14 date strip.<br />
Cuii.^triirted of double-strength glass and stainless steel, the<br />
Duplex is SiUd to be weatherproof. E;ich friune conies with<br />
a guarantee.<br />
OZONE AIR CLEANER P-1288<br />
X sell-contained device designed for use with forced-air<br />
eirculatiug systems cleans the air by adding small amounts of<br />
ozone to It. .\ product of the General Ozone Corp., it attaches<br />
to the sidewall of heating-cooling equipment or on the suction<br />
side of an air duct. The ozoue which is added to the air<br />
deodorizes it by oxidizing foreign matter and is not noticeable<br />
if used In the proper proportions.<br />
ANIMATED DISPLAY SIGNS P-12S9<br />
Tile new animated display signs made by the Liquid Light<br />
Co. boast two qualities: eye appeal and durability. Eye appeal<br />
is achieved in the signs by using a constantly revolving drum<br />
uf six dllfercnt lights which are reflected through the Plexiglas<br />
letters on the message plate. I/ong life is assured by<br />
tlie use of IkMvy gauge metal and Plexiglas in the construction.<br />
TIic signs are finished In a silver hammertone for additional<br />
attraction.<br />
MOBILE FIRE-FIGHTING UNIT P-1290<br />
llic Crest Fire Knginette being marketed by Norpat Sales.<br />
Inc., is well-suited for use at drive-in operations. Biiuipped<br />
witii three different types of extinguishers and mounted on<br />
iO-lncii rubber wheels, the unit can be speedily taken to<br />
the most reoiolc corners of the drive-in area and used to fight<br />
all types of fire. Servicing of the equipment Is simple and<br />
can be handled by the members of the theatre staff.<br />
VERSATILE LANDSCAPING TOOL P-1291<br />
Scleral models of sickle bar moAcrs have been developed<br />
by Jari Products, Inc.. and are practical for use at drive-ins<br />
that have extensive lawns and landscaping to care for. The<br />
motor-driven units have varied uses and can be conierted to<br />
cultivators, snow plows, reel mowers and sprayers when needed.<br />
The larger machine has a floating sickle bar which adjusts<br />
to the ground surface to assure smooth and consistent cutting<br />
iierformance.<br />
LETiERATURE<br />
Briefed from the description on page 51.<br />
Key<br />
Number<br />
AUTOMATIC HAND DRYER STORY L-16S9<br />
A well-lllustratcd catalog Issued by tbe Electric Aire Curp.<br />
lulls the complete slory of the firm's h;ind driers. The<br />
literatuie Includes a variety of data ranging from tfte plarmlng<br />
of installations, architects' specifications, to the worklnfi parts<br />
of the different models. The two models discussed, one a<br />
recessed type and the other designed for surface mounting,<br />
feature two-year guarantees, variable air direction, lighted<br />
instructions, breakproof housing and other qualities.<br />
OUTDOOR WIDE SCREEN INFORMATION L-1690<br />
Mi(tioi;ra|)li, Inc.. is distributing a circular which offers a<br />
wea:th uf information about the installation of wide screens<br />
at drive-ins. It starts by listing the many reasons for Increasing<br />
the width of the screen. The technical problems of additional<br />
projection and sound equipment are discussed generally<br />
and speiilically in terms of the individual pieces of equipment.<br />
Tliough the material was prepared by Motiograph, it does not<br />
discuss its own equipment exclusively but offers data on that<br />
1)1' otlier firms.<br />
DATA ON SERVICE CONTRACTS 1-1691<br />
By means of a photograph-story, tbe Altec Service Corp. outlines<br />
the advantages available througli the service contract It<br />
ofiers theatrcmen. The company operating out of 31 branch<br />
ulTices throughout tbe nation handles problems of InstJillatlon,<br />
inspection, seriice and maintenance of sound equipment In over<br />
li.uUU theatres. According to the Information in the eight-page<br />
booklet, the service and protection are rendered by 200 field<br />
enguieers.<br />
COUPONS<br />
separate couipnient<br />
item,<br />
above) which<br />
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